The Future of Wills: Protecting Your Digital Likeness in the Age of AI

By Grant Abbott Founder, LY Legal

When artificial intelligence first hit the mainstream, I jumped in straight away. But as a lawyer, one thing immediately stood out — AI can easily replicate a person’s likeness. Whether it’s voice, face, or mannerisms, technology now allows anyone to “borrow” your image and identity with frightening accuracy.

Your Face, Your Legacy: The World’s First Will That Protects Your Likeness!

With new tools like Sora 2, we’re entering a world where a person’s likeness can be cloned, manipulated, and commercialised without consent. Imagine seeing a video of Albert Einstein promoting a product — not the real Einstein, but an AI-generated version. It raises serious legal and ethical questions about who owns your likeness and what happens to it after you’re gone.

At LY Legal, we saw this coming. That’s why we’ve created a world-first legal innovation — a will that includes the ability to pass your likeness to your beneficiaries. It’s part of a broader focus on protecting digital and crypto assets, ensuring that your online identity and intellectual property are treated as valuable, inheritable assets.

Your likeness is part of your legacy. It’s not just about how you’re remembered — it’s about protecting your image, your reputation, and your future income streams for generations to come.

As we move into this new digital era, estate planning must evolve to include AI rights, digital property, and likeness protection. Those who act now will ensure that their families retain control over their image and legacy — not the algorithms or corporations of tomorrow.

Video: https://youtube.com/shorts/bTG6nB9DZkQ

If you’d like to know more about AI-era wills, likeness rights, or digital asset protection, reach out to LY Legal.

We’re leading the way in building the legal frameworks for the world that’s coming next.

**Grant Abbott **Legal Innovator